FirstGens
First-generation students often enter university without inherited guidance — no roadmap, no footsteps to follow, no one at home who’s done it before — just quiet fear and a whole lot of potential. We rebranded FirstGens as a warm, human and confidence-building guide. Introducing a new bento-grid brand language transforms information into clear, digestible steps, turning what once felt overwhelming into progress that feels achievable. A core colour palette speaks to universities and partners, while vibrant secondary colours carry the spirit of the students themselves. This system continues online through a bento-driven website experience, designed to feel like clarity, not complexity — a brand that doesn’t just support you, but walks with you. Because for those doing it first, FirstGens becomes the torch — lighting the path forward.
Brand & Website
FirstGens
London, UK
Completed
2024
Charlie really helped bring our brand to life and made the collaborative experience fun and smooth sailing from start to finish. Since then, we’ve carried the brand into everything we do - our impact report, business cards, website, and even the guidelines we’re now using to build our new platform. Charlie’s work has become a foundation for us, and we’re so grateful for their creativity and support.
Alaya Holloway, Founder | FirstGens








