FirstGens

First-generation students often enter university without inherited guidance — no roadmap, no footsteps to follow, no one at home who’s done it before — just quiet fear and a whole lot of potential. We rebranded FirstGens as a warm, human and confidence-building guide. Introducing a new bento-grid brand language transforms information into clear, digestible steps, turning what once felt overwhelming into progress that feels achievable. A core colour palette speaks to universities and partners, while vibrant secondary colours carry the spirit of the students themselves. This system continues online through a bento-driven website experience, designed to feel like clarity, not complexity — a brand that doesn’t just support you, but walks with you. Because for those doing it first, FirstGens becomes the torch — lighting the path forward.