Built on a foundation of social justice values, dignity, compassion and respect, LTU believes in the power of action. They needed a new brand identity to support and raise pioneering spirits. Working with the Hybrid team in Bristol, we created 'The Ship' — a contemporary brand asset inspired by the University logo and guided by three stars, honouring its historical connection to the Barque of Peter and the Church of Christ. Designed to flex across scale, crop, motion and storytelling, it becomes a functional device to communicate every facet of the institution. Alongside this, we introduced a new overarching strategy and launch campaign, Make More Happen — a platform built to flex in colour, tone and behaviour to speak to all audiences, from student recruitment and campus life through to business, partners and key stakeholders.