Onesac

Onesac is an all-weather, 5-in-1 adventure pack built to carry everything you need — and nothing you don’t. Designed for the everyday explorer, it moves seamlessly between trail, travel, sport and city life. To match that versatility, the brand needed an identity with the same adaptability. Inspired by the pack’s modular nature, we developed a system of interchangeable segments that divide the plane — a flexible graphic language that works at any scale and comes to life through motion. This forms the backbone of a wider visual ecosystem. We also crafted a custom wordmark from scratch: hand-drawn, rugged in spirit, and shaped with adventure in mind. At its core, the brand is about creating a lifestyle — one defined by movement, momentum and possibility. Built around the strategic line Going Places, the tone is punchy, direct and optimistic, giving the brand a clear “get up and go” attitude that inspires people to step out, explore, and push beyond the everyday.