Onesac is an all-weather, 5-in-1 adventure pack built to carry everything you need — and nothing you don’t. Designed for the everyday explorer, it moves seamlessly between trail, travel, sport, and city life. Working in collaboration with Ford Creative, we set out to build a brand identity with the same level of adaptability. Inspired by the pack’s modular nature, we developed a system of interchangeable segments that divide the plane — a flexible graphic language that works at any scale and comes to life through motion. At its core, the brand is about creating a lifestyle, one defined by travel, possibility and freedom. Built around the strategic line Going Places, the tone is punchy, direct, and optimistic, giving Onesac a clear “get up and go” attitude that encourages people to step out, explore, and push beyond the everyday.