SeyBrew

Diageo’s SeyBrew isn’t just a beer in the Seychelles — it’s part of the islands’ identity. Working with Ford Creative, we discovered the brand’s real story wasn’t being communicated. SeyBrew actively supports grassroots football, protects the natural environment, and invests in local communities — yet the brand was still driven by short-term promotions rather than long-term investment. To deliver this, we built a flexible campaign ecosystem tailored to SeyBrew’s three key audiences — the new generation, loyal grafters, and visiting explorers. Messaging, tone and storytelling adapted for each group, while staying anchored in one unifying brand promise: every sip gives back to the islands.